National approach, local touch
AT&T and their agency BBDO reached out to us to tell the stories of 40 small businesses around the US. The small business stories were key in AT&T's marketing strategy to highlight hyper-local success stories using their products. We researched, pre-screened, and aligned the exact characters that fit into AT&T's SMB strategy. These relatable community stories were then distributed locally in each market across the US, 80 videos in total. This intersection of social content strategy and documentary film borrowed the best qualities of each format, delivering a powerful end product that performed for the brand on a hyper-local level.