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Growing awareness

Brand content

Herb is a fast-growing publisher focused on cannabis culture, technology and business. When they decided to build branded content partnerships as a growth area for the business, they reached out to us to develop and produce a pilot for their Game Changers series.

The episode features former NFL quarterback Jim McMahon of the famed 1985 Chicago Bears. In this mini-documentary, Jim opens up about his struggles with painkiller opioid addiction after leaving the league, and credits cannabis as the key to his recovery.

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Herb