A true original
Beer has been been bringing people together around the world for centuries. Hoegaarden has been a vibrant part of that history and wanted imagery that reflected their rich history.
We collaborated with the creative agency at VICE to execute a series of lifestyle shoots around the world. These shoots highlighted the experiences people shared with this iconic beer. Our producers assembled teams in London, Amsterdam, Hong Kong, and Belgium, the home of Hoegaarden, to usher in the summer with beer that celebrates the season.