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J.P. Morgan
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Culture of innovation

Brand content Image processing

Making an interesting story about economics can be difficult. J.P. Morgan teamed up with Politico’s research and content teams to highlight how Detroit and Phoenix rely on culture and civic identity to find solutions to economic issues. We dispatched local teams of photographers and journalists in each city to capture the people and places that are breathing new life into their cities and captured the impact they're having on local communities.

The work developed into a visual essay that transformed economic models into portraits of people who are working to grow and power their local economies.

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J.P. Morgan