Jessica Reftel Evans
Melbourne, Victoria, Australia
You might be wondering about the meaning of our name. Amorfo combines the Latin and Greek words for love – amor – and light – phos – to neatly encapsulate our approach to photography: love of light.
A husband and wife team, we’re passionate about storytelling and the power of pictures to move and inspire. Our fresh, clean style has a daylight feel, but, since daylight can be a fickle friend, we merge our skill to observe and use daylight with flash lighting to maintain a consistent look and turn the scenes we photograph into something quite extraordinary. We aim to tell our clients’ stories in an authentic way while projecting the best vision of them and their personality to the world.
We bring different but complementary cultural perspectives to our work: Jess hails from Australia and previously worked in costuming for film and television, while Martin grew up in Sweden and began his career in IT. We honed our craft over eight years living and working in the UK, where we were blessed to work in collaboration with some of the world’s best picture editors, art directors, makers and creators. We’re now based in Melbourne, where we continue working with leading publications, interiors, product, food, portraiture and on creative commissions.
To find out more or to chat with us about your ideas, please get in touch.