content and stories
I studied and worked in California, as a free lance art director and designer.
12 years as a strategy director for Red Cell, United and Grey.
I founded Brandpowder, a creative think tank for innovation and experiments in visual communication, and specialized in the creation of branded content which turns products and brands into compelling ideas.
Corporate identity, for me, is also a way to convey a meaningful story.
My constant research in fashion, art, design and photography turned into a mix of techniques spanning from hand-made prototypes to digital forms of expression. My work has been featured in several design and trend networks. I'm the curator of two contemporary art digital galleries and co-founder of Owan, an outdoor design company based in Italy.