London, United Kingdom
Gary Rathbone is the founder of Sports News Africa, an endeavor to create new and relevant sports programming for African broadcasters and advertisers looking to bring engaging sports content to viewers across the continent.
He has been involved in African football as a journalist and TV producer since the mid 90’s. He has written, produced and directed a host of African soccer shows and documentaries that have been broadcast in over 26 African countries. He won the SAB South African Sports Journalist of the Year award for Best TV Insert in 2006 for his piece on football and reconciliation in Rwanda while producing the Futbol Africa show for Supersport.
Over the course of the past 16 years Rathbone has worked closely with a range of people connected to both sport and media across Africa, developing excellent relationships with many key members of CAF as well as with the major role-players and sponsors involved not only in African football but other sports as well.
Rathbone served as Head of Africa for SuperSport from 2008 to 2012 where he was responsible for managing all aspects of the network’s business in sport and broadcasting outside of South Africa. In this capacity he worked to develop the potential of local sport, to become an attractive and exciting proposition to fans, the media and sponsors in their own countries and beyond.
He was also Head of Sport for East African broadcaster and currently works with TouchSky Media in the UK and as consulting Director of Sport for Chinese/African broadcaster StarTimes.