Tampa, FL, United States
Photographic expression can be a powerful thing. It starts with vision, looking beyond and reaching out, in order to capture something really special.
Every picture tells a story. The right moment can last forever. Don’t you think?
I like to call what I do PhotoGraphic. Photo: in homage to the greats Photography Masters that I have such reverence for their magic, and Graphic: in respect for a proud career I’ve had as an successful Advertising Art Director and Creative Director, where I learned that it’s not about taking pictures. It’s about creating emotions. And like any “good ad guy”, I like to bend rules.
There’s another item I like to see in my work, and that’s a sense of spontaneous. I’m a big fan of street fashion photographer, Bill Cunningham, who rides his bike through NYC, shooting for the love of the image, nothing more. You can see that appreciation in my “On the streets” section of my website.
The ad background has given me a strong understanding of what makes great images work. Like in a great print ad, it’s not the just the nicely kerned type and lovely layouts. True greatness, smacks you in the head and makes you turn around and take notice.