Juan Herrero
UnFrame
Madrid, España
I am a photographer and filmmaker born in Spain. My work stems from my fascination with our conflicted existence as human beings. I am not interested in explaining things, in saying why and how, but to try to filter reality allowing ambivalence and ambiguity to seep in.
In 2012 I moved to the Middle East, where I started working on documentary and editorial assignments. Since then, I have been working around the world. In 2016 I was selected as one of ‘PDN’s 30 New and Emerging Photographers to watch’.
My projects have received grant support from the Pulitzer Center, the National Geographic Society, and GroundTruth among others. For the latter, I was a co-winner of an Edward R. Murrow award as a video series director.
My photo and film work has been published in National Geographic, The New Yorker, TIME, Harper’s, VICE, Outside, Newsweek, Paris Match, Der Spiegel, BBC, PBS, among others. I have been commissioned by clients like Human Rights Watch, Google, the Olympics, Red Bull, etc.
The Pyrenees mountains are my current basecamp, where I climb and find peace. I am usually in the mood to make shit happen, so get in touch and let's create something.

2016 - PDN's 30
- Corporate
- Crisis
- Editorial
- Portrait
- RC aerial
- Reporting
- RISC training
- Sports
- Underwater
- Video capture